I know a man who manages a
super market. One day a woman came into the store to return a cut of meat that
was sold well after its expiration. It was just this side of rancid and
she was incensed. The manager took the meat back and gave the woman a full
refund. And after she calmed down he pointed out that she had bought the meat
from his competitor, the meat did not come from his store.
I asked him why did he do
that. He said his company spent millions of dollars in advertising just to
bring people into his store. All of that advertisement money would have been
wasted if he had sent that woman away empty handed.
“So which store do you
suppose she will buy her meat from now on?” He asked rhetorically.
I thought about that when
I saw a “Sonic” restaurant commercial on TV today. I wondered how much they
were wasting on advertising to get people into their restaurant. You see, I
went to the local “Sonic” drive through and ordered a foot long Chicago Dog the
other day. I love Chicago Dogs so I was really looking forward to it. When I
got home however I discovered that they had stuffed two regular hotdogs and two
regular buns into the package designed for the foot long.
Apparently they ran out of
foot long dogs and buns so they were counting on me not checking the package
until I got home… they were right.
Now here’s the problem, I
was kinda pissed and I’m not sure I should have been. For all I knew, if I were
to add it all together, the total weight of meat and bun of two small hot dogs was
equal if not more that that the total weight of the foot long. So I should quit
whining, right? It’s entirely possible I came out ahead.
When I thought about it, I
guess what bugged me, wasn’t the fact that they made the substitution, was that
they made the substitution without telling me. I think it made me wonder what
else they were willing to substitute with the knowledge that most people
wouldn’t notice. What if the manager could save a few bucks by using lower
quality hotdogs imported from Romania where the standards are a bit more
relaxed? Or perhaps he had another connection that ground and made his own hot
dogs with meat from a dubious source.
I know that’s a huge leap…
but is it? I mean most chain restaurants
have standards, that’s why we go to them because we know what we are getting.
I called the corporate office. I was told that the restaurant was a franchise and there was nothing they could do. They did offer to send me a certificate to go back and try it again. I didn’t eat the hot dogs that
day and I doubt I will ever go back. So from my perspective all of that
advertising money is wasted on me.
What would you have done?
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